International Marketing

Knowledge and experience goes a long way in marketing overseas

Are you looking to enter new markets or expand your presence in an existing overseas market?

Is your marketing more effective in some countries than others?

At STM, we have experience of developing strategies and running successful campaigns across a number of markets, including: Argentina, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Japan, the Netherlands, Qatar, Russia, South Africa, the UAE, the UK and the United States.

Our team have learnt a lot over the years and it’s why we know that the seven stages of any client’s decision-making journey remains the same, no matter what the geography.

What we can overlay is our knowledge and experience of many international markets, together with networks that we have built up over many years.

I can’t say enough good things about our experience working with STM. We are undergoing a global expansion and have targeted new markets to promote our product. In particular we were targeting France to promote our product to coincide with new legislation that was enacted that would require companies to seek out companies like ours for assistance. Our challenges were twofold – 1) a communication barrier due to language differences and 2) how to effectively communicate with the audience through mediums that would be the most successful in that market. Michael was instrumental in helping us on both fronts. He assisted us not only in helping develop the right strategy but connecting us with resources to ensure our message was translated effectively. Our program was a success in no small part due to the assistance we received from STM Group. Thanks so much for all your help!

Anush Alexander
Vice President of Marketing, Steele Compliance Solutions, Inc

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